You may have an entrepreneurial mindset, but it may be better to make a layout of your plan. You may think about your budget or investment. If you have a small investment like me, open an online store or make an ecommerce website. Using cheap advertising methods that require only your time and an internet connection through Facebook, WhatsApp status or Quora may be beneficial. For example, you may buy clothing online with Hello Molly discount code and sell it online in your store. But starting small work may require at least a year if you are alone. It will be better to do teamwork as it is a symbolic process.
The Briefing of your Marketing Strategy:
Your aims & objectives must be well-defined. Your maximum investment budget, time towards your brand, market analysis, competition, long/ short term targets and many more. You may also consider customer desires and what a customer wants to buy. Your targeted audience may be well-defined.
Research of your Outfits:
You may select gender & occasional outfits, as it may be better to choose a specific area. Like if you like beach wear, your clothes may be short, witty and of light colour but for streetwear, it may be better to select long dressings with dark colour. So, with changing situations, your outfit may also vary. Fast fashion may also have some impact on fashion trends. You may also follow marketing trends in the market.
Your fashion dresses may be selected according to your location, norms, culture & religion as colour, fabric, print, texture, pattern, sampling, details and construction. Like your wedding dress may have more texture and designs than a party tonight. It may look nice to make a prototype and test for perfections like structure embellishment, toile modelling and flat pattern cutting. The final sample should be very perfect. Your clothing may be designed for the atmosphere as well. Like during winter, thick clothes are required, while thin clothing may be better during summer. The clothes may be stylish for youth, but for the older generation, the clothes may be as simple as possible.
Fashion Marketing Strategy:
You may forecast your marketing strategy, which makes your competitor, future planning, and marketing policy. You may make a layout of your research, so it may be better to analyze market price, fashion fabrication & trim. Forecasting consultancy on the market and expected. Doing on-ground study and asking for suggestions from your family & friends.
Consumer, Cost, Convenience and Communication:
Your targeted consumer may be middle class as it requires cheap marketing as the outfit may be comfortable for the customer. Your promotion strategy may differ from place to place. You may utilize branding techniques like banner ads, online selling, and social media networks. Although you may sell it offline as well by contacting the shopkeeper directly. Your audience location may be necessary. If our customers are from the countryside, online marketing may not work as in some parts of the world, internet connection may not work. Same for senior citizens as social media may not be influential to them. Still, social media marketing is the best tool for the younger generation to endorse your brand.
You may check out your targeted class, like for upper class, they may be senior professionals. The middle class are managerial, while the lower middle classes are supervisors & junior management. The skilled working class may be manual workers. At the same time, old citizens may be pensioners, and students may be unemployed or, during part-time work, have very little money. You may find out gaps because if there is a gap, it means an opportunity is waiting for you. If you make a simple brand, it may be easy for others to understand and follow because, nowadays, everyone loves simple things. You may also judge customers’ lifestyles, attitudes, income, age, and where the outfit will be used.
Online Advertising Techniques:
Creative commons is a free-cost service that increases sharing between websites. You may make a Facebook page and start sending a request to people. Engaging them through the informative post may be better so they like to add to your page. You may begin answering your quora questions to endorse your brand more and withdraw from linking your Facebook page. It will be best to make a YouTube channel or partner with a medium and support your brand there. You may add your clients to your WhatsApp group or update your WhatsApp status, as people in your contact may also see it. Your fashion brand website may be designed according to your customers. Make guest posts daily to link with your brand website to increase traffic. In the end, you may combine all those accounts to grow your brand upwards.
Your fashion brand may be successful, but consistency may be necessary as it is the path of dreams to become true.