Instagram is undoubtedly the best platform for fashion bloggers to post and share their work. This is because the platform is not only hugely popular fashion and lifestyle brands are with the younger section of the population but also enjoys a huge user base of over one billion monthly active users. Fashion and leisure brands are particularly drawn to it because it has one of the greatest rates of engagement on social media. Instagram has grown even more popular among users and advertisers as a result of finally giving in to the long-standing demand for an e-commerce feature by making its photos shoppable.
The major obstacle for marketers and bloggers who want their Instagram accounts to be successful is finding a sizable number of really engaged followers. Building a community that can serve as the target for smart fashion content is impossible without this. Some tips for increasing the number of your followers for fashion bloggers, brands, and influencers:
Create Arresting Content:
Due to its emphasis on visual content, Instagram is the perfect medium for the fashion sector. Users’ expectations are so high since they are used to seeing extremely high-quality photographs that photos that are poorly designed or taken are more likely to be rejected outright and damage the reputation and credibility of fashion businesses and bloggers. You must make sure that the photographs you submit are spectacular because your content will have to compete with intense rivalry. If you don’t post about a variety of topics, your posts will sound the same and your engagement rate will suffer.
In order to stand out from the crowd, you must constantly look for new fashion trends, styles, and colours. You must also take the images from an attention-grabbing angle. If you are not an expert photographer, it is a good time to master photo shooting, composition, and editing that can add extra appeal to even mundane outfits and situations. Since lighting can make or break the appeal of your photos, you need to learn how to get it right.
Have a Distinct and Authentic Style:
Being genuine is the best method to gain followers who are truly interest in your items, while adopting a force or phony persona will be quite obvious to followers. So that your followers know when to check out your posts in their Instagram feed, you should stick to a consistent publishing schedule. If you stick to a random schedule, your followers will almost certainly miss your posts, and if it happens too often, they will stop remembering you. While developing genuine engagement can take some time, you can get started by making a plan to buy 50 Instagram likes for a small investment.
Also Read: How To Post YouTube Videos To Instagram?
Engaging with your followers should be high on your priority list because if you do not respond to a comment or provide clarification to a query, you will be regard as unprofessional. On the other hand, by responding promptly with thoughtful and incisive comments, you will help to build up a community of loyal followers who are highly engage with your brand. You need to try to adopt a personal style that your followers can relate well with. The more you tell your followers about yourself, what makes you tick, and what is your fashion passion, the better users will take to you, follow you, and interact with you. In a world where people are increasingly becoming isolated and insular, a fashion blogger who comes across as genuine and relatable people can win over their target audience far better.
Use Hashtags Strategically:
Being the only way Instagram users can search for content on the platform, hash tags are a wonderful tool in hands of savvy fashion bloggers to reach out to their target audience. Even though Instagram permits the use of as many as 30 hash tags, you should think strategically about whom you are trying to reach and use relevant hashtags. Typically, you should restrict the number of your hash tags in the band of seven to eleven at the maximum.
A study reported by Huffington Post suggests that 11 hashtags are optimum for accounts with less than 1,000 followers, which means it is an ideal number for newbie fashion bloggers. To know which hashtags to use, you should research the hashtags that are popular with the happening fashion accounts on Instagram, however, you need to also verify that the hashtags are relevant to your niche. It is important to keep monitoring hashtag trends to be able to ride with the wave. However, for the best chance of being discovere, you should always use a mix of popular hashtags and specific hashtags.
Fashion bloggers must understand their target audience’s interests and demographics in order to flourish on Instagram. They must then devise strategies for appealing to their sensibilities with excellent, unique, and pertinent material. Adopt an authentic, personal, and relatable style to be able to attract more followers and use every trick in your book to engage with them to build a loyal community.