Introduction:

How do write a guest post article? Article submission basically means writing an article and posting it everywhere. So, it’s duplicate content on multiple sites.

How Does Guest Posting Work:

Many websites will openly invite guest website writes to contribute to their blog by publishing a page with guest post guidelines. This way, authors, website owners, and companies can easily find their site and submit an article or personal for review.  In theory, a guest writer can reach out to any website they feel can provide a valuable contribution. That’s exactly what happens. Anyone who actively wants to build links through guest posting will create a list of prospects that list, they’ll reach out with a proposal to write an article on their site and offer a few different topic ideas and some links to previous articles they’ve published.  If their proposal is accepted, they are free to submit the article for review and publication.

Benefits of the Hosting Site:

Website invite guest writes to post on their sites and allow them to published large amounts of quality articles. The term quality can be a somewhat objective statement. Still, by following strict guidelines, a blog reputation with good content.  With more quality content and a wider range of topics, a blog can attract more readers and subscribers. Today, traffic can be equated to currency.  A high-traffic website makes money through advertising and sponsored posts and can launch a promotion through an email list of subscribers.

One of the highest levels of traffic value Forbes has created for itself. A “Discount Paid Post” goes for about $4000USD. Why would an author or company pay for something like this? A link from Forbes (even if it’s a no-follow) means a massive increase in traffic to your website from business-like minds. Your site’s reputation is greatly enhanced, creating a strong possibility of converting more visitors into clients. Quality guest writers will also send back links to their networks. If you have a lot of good guest writers publishing on your site, the collective effort of many people is more powerful than promoting your content by itself.

Press Releases:

This form of article marketing is a powerful way to generate traffic. This comes with a caveat, however, and if misused, can result in severe overcorrection. When used for the right reasons, a well-crafted press release can expose your content to a wider audience and result in some high authority backlinks. Most press release outlets will not follow their links. Despite this fact, if you use optimized anchor text in your article, you run the risk of over-optimization. If your story gets picked up and syndicated, your optimized anchor text could be repeated hundreds of times and negatively impact your rankings. The solution is to only use brand or bare URL links.

Journalists always check media outlets for the latest updates so that they can be among the first to publish a trending story. Using a press release company like casino will get story out to a large number of sites, many of which will republish your story.  Although it can be a bit more expensive than traditional article marketing (starting at around $450US), you can generate a lot of traffic and get valuable backlinks to your site. 

Guest Posting:

This link building strategy has changed for both guest writers and hosting sites offering guest posting opportunities. Many high authority sites are now only offering not follow backlinks. This makes authority more difficult for those who are publishing quality content. On the opposite side of the spectrum, many sites will do more harm than good when linking to your site. Guest writers should be careful to avoid low-quality domains with lots of spam my links to promote their site. With more emphasis on the need for quality content, Google has made guest posting more difficult to scale. Some companies may choose methods like broken link building or investing in premium evergreen content that will attract links over time.

Conclusion:

It should be clear that article marketing consists of different tactics and strategies for content distribution. Gest posting is just one method that falls under this umbrella.  When it comes to improving traffic, backlinks, and brand recognition, article marketing is a highly effective strategy for achieving all of these goals.